Max to HBO Max: WBD’s Latest Identity Crisis (Again!) 🤦‍♀️🤷‍♀️

David Zaslav

A graphic showing the word "HBO" on the left and "Max" on the right, with a prominent, jagged crack running down the center, visually splitting the two words. The background is dark and indistinct.

Industry Rants🤬

Max to HBO Max: WBD’s Latest Identity Crisis (Again!) 🤦‍♀️🤷‍♀️

MAX: now with less prestige and more question marks. Rebranding done dirty.

June 4, 2025